Design Beyond Design

Hace unas semanas pude ver un ciclo de conferencias de Designboost NYC, el tema a reflexionar para este 2011 es “Design Beyond Design”, debo decir que me sorprendí mucho, me hubiera gustado estar ahí en vivo y todo, pero verlos por Internet estuvo bien, como siempre empecé a pensar en muchas cosas, por eso me gustaría mostrarles el preámbulo que hace Designboost sobre este tema, en otro post les compartiré las conferencias, aquí el punto de partida:

“For a long time design has manifested an outdated consumer culture. It’s time to see through this dated mindset and identify design’s more important roles. There is a growing demand for authentic, emotive and conscious design. We have to scrutinise our routine-like way of life and design beyond design.
Design beyond design is not just about minimising the negative impact on our environment. It is about looking at it from another, more pro- active angle – to work on maximising its positive impact. Consumers want brands that are not only purveyors of goods but agents for good.
Design beyond design is about blending different fields of thought to open up and develop new opportunitiies. This means changing the role of design and the designer through the use of hybrid thinking and multidisciplinary actions.
Design beyond design looks to create an atmosphere in which outstanding creativity can flourish. Design beyond design means creating synergies for networking through sharing resources, knowledge and concepts.
Design beyond design is a shared challenge in which everyone has the potential to make a difference.”

Some questions…

How could design give the planet what it needs instead of giving people what they want?
Jonas Pinzke – sustainable innovator

Design beyond design – ideologies, religion, nature – or nothing to find?
Jonas Rylander – designer

”Beyond design there is even more design, but what do we call it?”
Claes Frössén – designer and policy maker

Do we need to control design?
Kajsa G. Eriksson – artist and designer

Are politics the only solution for every problem or are we jointly responsible for our future?
Marcus Hartmann – political advisor

How can we inspire people to stop mass-consumption?
Katarina Häll – designer

Does the graphic designer still exist?
Neville Brody – designer, typographer, art director and brand strategist

Beyond design, how can we stimulate social responsibility to the design community?
Andres Fredes – founder Pure Austrian design

Can design slow down?
Karin Robling – designer

How can we turn designers into innovators?
Jens Pamp – brand strategist

How can we make sustainable design desirable for consumers?
Estelle Joubert Westling – social innovator

Design beyond design – intelligent design or the evolution of habits?
Sante Poromaa – zen buddhist master

Isn’ it obvious: Beyond Design there are humans? And humanity?
Kristina Börjesson – design researcher and debater

… así, muchas preguntas abiertas, todas a discusión, para reflexionar sobre lo que hay más allá del diseño. ¿Pero, cuáles son las respuestas desde nuestro contexto mexicano? ¿Es importante o simplemente es la parte rebelde y filantrópica del diseño la que esta hablando? No, empecemos a reflexionar, movernos y ¡hacer algo ya!

Un pensamiento en “Design Beyond Design

  1. Sofismas construidos sobre dos premisas básicas para inflarse de importancia: El “styling” no es diseño y la ética del diseñador más allá de la vorágine consumista contemporánea.

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